Our Story

Doctor Hook Lures is proudly West Australian owned and has been operating for over 12 years. Designed and tested in our local waters on our hard fighting fish, our products have proved they stand the test of time. Years of innovation and experimenting has developed the Doctor Hook brand and products.

It's exciting times for us as Doctor Hook Lures announces new ownership! We are keeping the brand in WA and relocating the business to the picturesque South West Region. Now located in Dunsborough we are closer than ever to the salmon run that attracts thousands to the area. Thank you for the support, we look forward to seeing your catches!